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Aura Baby
AvailableThe private family timeline for your baby’s first story.
A premium family app for pregnancy, baby tracking, memories, letters, notes, and shared household history.
Products
One company platform. Multiple carefully designed apps.
Every product has its own support, privacy, terms, and deletion pages, while sharing one operational system.
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Mom Plus
Coming soonA calmer operating system for motherhood.
A future companion focused on mothers, postpartum wellbeing, emotional rhythm, and private self-care.
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Dad Plus
Coming soonA sharper way for partners to stay close to family life.
A future companion for fathers, partners, shared routines, reminders, and family participation.
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Kids Plus
Coming soonA family command center for childhood routines and moments.
A future family app for children, routines, growth, milestones, and shared care moments.
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Family Plus
Coming soonA private hub for coordinating family life.
A future app for shared expenses, family agreements, calendar, tasks, documents, routines, and coordination between parents or relatives.
Individual app landings
Each app can grow independently without rewriting the website.
These sections are generated from configuration and can later evolve into richer campaign pages.
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Family OS
AvailableAura Baby
The private family timeline for your baby’s first story.
A premium family app for pregnancy, baby tracking, memories, letters, notes, and shared household history.
Available first on iOS. Android support is planned.
ProductParents, partners, and invited family members.
Pregnancy and baby timeline
Family memories, letters, and notes
Offline-first experience
Household invitations
Premium family sharing
Privacy controls
Capabilities
Product brief #1Pregnancy, week by week
Follow the pregnancy timeline with a calmer interface designed for continuity, context, and emotional clarity.
Family memories
Save photos, memories, letters, and notes in one private family space instead of scattering them across chats.
Baby tracking
Keep everyday baby care organized without turning intimate family life into a noisy dashboard.
Family access
Invite trusted people into the household and keep access understandable through roles and privacy controls.
Premium family
One Premium subscription is designed to unlock value for the selected Aura Baby household.
Support and deletion
Clear support, privacy, and account deletion paths are part of the product surface from day one.
Media ready
Pregnancy timeline
Follow pregnancy progress with a calm timeline designed for families.
Family story
Keep memories, notes, and family moments together in one private space.
Private sharing
Manage family access, sharing, and Premium features with clarity.
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Care Suite
Coming soonMom Plus
A calmer operating system for motherhood.
A future companion focused on mothers, postpartum wellbeing, emotional rhythm, and private self-care.
In planning. Product scope may change before launch.
ProductMothers and families navigating pregnancy, postpartum, and wellbeing.
Postpartum routines
Private check-ins
Wellbeing insights
Personal notes
Family-aware support
Capabilities
Product brief #2Postpartum rhythm
Exploratory support for routines, notes, and wellbeing check-ins after birth.
Private self-care
A product direction focused on privacy, emotional context, and less pressure.
Connected care
Planned as part of the broader family-care platform without forcing shared access.
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Care Suite
Coming soonDad Plus
A sharper way for partners to stay close to family life.
A future companion for fathers, partners, shared routines, reminders, and family participation.
In planning. Product scope may change before launch.
ProductFathers, partners, and caregivers who want a clearer role in family routines.
Shared routines
Partner reminders
Family context
Private notes
Care participation
Capabilities
Product brief #3Partner context
A roadmap direction for practical family participation without clutter.
Shared routines
Planned workflows for routines, reminders, and family coordination.
Private participation
Designed around explicit access, privacy, and a clearer role for partners.
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Family OS
Coming soonKids Plus
A family command center for childhood routines and moments.
A future family app for children, routines, growth, milestones, and shared care moments.
In planning. Product scope may change before launch.
ProductFamilies managing childhood routines, memories, and care coordination.
Child routines
Growth moments
Family coordination
Milestone history
Access controls
Capabilities
Product brief #4Childhood routines
A planning direction for everyday routines, growth moments, and household coordination.
Milestone history
A future product area for memories and important childhood moments.
Parent-led access
Designed to keep privacy and access decisions explicit for families.
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Family OS
Coming soonFamily Plus
A private hub for coordinating family life.
A future app for shared expenses, family agreements, calendar, tasks, documents, routines, and coordination between parents or relatives.
In planning. Product scope may change before launch.
ProductFamilies, couples, separated parents, caregivers, and households that need to organize shared responsibilities.
Shared expenses
Family calendar
Agreements and important notes
Tasks and responsibilities
Household documents
Family routines
Cross-household coordination
Privacy and roles
Capabilities
Product brief #5Shared expenses
A planned space to track household costs, shared payments, and family financial coordination.
Family calendar
A future calendar layer for routines, responsibilities, events, and family planning.
Important agreements
A private place for relevant notes, household agreements, and decisions that need context.
Tasks and responsibilities
Planned workflows for distributing and tracking family responsibilities clearly.
Household documents
A future area for important family and household documents.
Cross-household coordination
Designed for families that coordinate between parents, caregivers, or more than one home.